ASK YOUR COLLEAGUES
The book that I would recommend is
Buzzmarketing: Get People to Talk
About Your Stuff by Mark Hughes. This
is an engaging book of how companies
go beyond the traditional advertising
avenues and create buzz about their
company and product. By creating buzz,
you are giving people something to talk
about, and they spread the word because
people like to be around people who talk
about stuff that’s entertaining, fascinat-
One of the greatest books I read this
past year was The Millionaire Real
Estate Agent by Gary Keller. I love to
take books that are meant for different
occupations and transform the ideas into
working models for my own business.
This book definitely has great business
basics. With key marketing platforms
and models, it’s easy to take the ideas
that are geared toward real estate agents
and make them work for my business and
clients. I believe that by following the key
ing and newsworthy. Buzzmarketing
gives you permission to take that “stupid”
idea and run with it. This book provides
real life examples of buzzmarketing in
action from the cola wars in the 1970s to
the phenomenon that is American Idol.
Bill Von Bank, Director of Sales
and Marketing
Minnesota Zoo
bill.vonbank@state.mn.us
steps that he defines, anyone can turn
their business around. My favorite point
that Keller makes in his book is, “Your
clients aren‘t loyal to you; they are loyal
to the standards you represent.” I would
recommend this book as a must-read to
everyone in the hospitality industry.
Bridget Walthers, Sales Manager
and Coordinator
Cragun’s Conference & Golf Resort
bwalthers@craguns.com
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